Dewi Chen, A Visual Story
Direct
Your tone feels grounded and sure of itself, with just the right mix of passion and purpose.
A Warm Confidence
You’re clear about what matters to you and honest about what you offer, which makes it easy for people to connect with you in a real way.
Empowering
For you, it’s less about positioning yourself as an expert that someone needs, but rather someone who guides people into making connections.
Your brand’s Typography and Color Story.
The chosen font and color palette radiate a warm confidence and a grounded sense of purpose. The serif font (P22 Mackinac Pro) for headings exudes a timeless and trustworthy elegance, while the clean simplicity of the paragraph font (Source Sans Pro) ensures clarity and approachability. The earthy tones of ochre, and olive green reflect a connection to nature, growth, and resilience, while the soft yellow adds a subtle touch of brightness and optimism. Together, these choices embody a brand that feels direct yet welcoming, empowering yet relatable—encouraging a sense of trust and action without losing the warmth of human connection.
Photography Suggestions
Photo Lighting: Incorporate warm, natural lighting will help align with the color palette on the website.
Photo Style: Photos engaged in meaningful actions (e.g., working, collaborating, reflecting, or celebrating small moments). Their expressions should convey a sense of empowerment and purpose.
Organic Textures: Incorporate natural backdrops like wood, stone, greenery, or textured fabrics to reflect the earthy and grounded feel of the brand.
Minimalist, Intentional Composition: Keep the visuals clean and uncluttered, with clear focal points that feel as purposeful as your design choices.
Relatable Everyday Scenes: Highlight real-life environments (e.g., cozy workspaces, hands-on creative processes, or serene outdoor settings) to make the brand feel both practical and aspirational.
